Positive Reinforcement Dog and Puppy Training in Ferndale, MI
We believe in science and the proven power of positive reinforcement. As a 100% force-free company, we never use fear or pain to train. We’re passionate about empowering people to reach their training goals with kindness, confidence, and compassion.
Our Mission
To provide the highest quality training and education to the dogs, clients, and communities we love and serve.
Our Vision
To give dogs and their people the tools to work together to prevent and solve their behavior or training challenges.
Our Promise
We promise to not only help you get results but to help you better understand and connect with your dog in a way that builds mutual trust, cooperation, and motivation in you and your dog. No more frustration, no more confusion, no more worry. We’re here to set you and your dog up for success.
Communication
We’ll help you learn to understand what your dog is saying so you can communicate effectively to reduce any frustration or communication barriers.
Education
No matter your goals, we’ll help you train in a way that motivates your dog to offer more of the behaviors you want and reduce those you don’t.
Science
We’ll always stay up-to-date with the current research so you can trust that the information you’re receiving is evidence-informed and backed by science.


















